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Modeling new product sales : an application of cointegration analysis
Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 11 (1994) 5, pp. 491-502
Persistent link: https://www.econbiz.de/10001175286
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Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van; Donkers, Bas; Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 180-188
Persistent link: https://www.econbiz.de/10003885199
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The effectiveness of high-frequency direct-response commercials
Calli, Meltem Kiygi; Weverbergh, Marcel; Franses, … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 98-109
Persistent link: https://www.econbiz.de/10009554306
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The impact of adoption timing on new service usage and early disadoption
Prins, Remco; Verhoef, Peter C.; Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 304-313
Persistent link: https://www.econbiz.de/10003906417
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The impact of adoption timing on new service usage and early disadoption
Prins, Remco; Verhoef, Peter C.; Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 304-313
Persistent link: https://www.econbiz.de/10008324626
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Does irritation induced by charitable direct mailings reduce donations?
van Diepen, Merel; Donkers, Bas; Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 180-188
Persistent link: https://www.econbiz.de/10008283567
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Analyzing the effects of a brand introduction on competitive structure using a market share attraction model
Fok, Dennis; Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 21 (2004) 2, pp. 159-178
Persistent link: https://www.econbiz.de/10006165038
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The impact of adoption timing on new service usage and early disadoption
Prins, Remco; Verhoef, Peter C.; Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 304-314
Persistent link: https://www.econbiz.de/10008882313
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Does irritation induced by charitable direct mailings reduce donations?
van Diepen, Merel; Donkers, Bas; Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 180-189
Persistent link: https://www.econbiz.de/10008898994
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The effectiveness of high-frequency direct-response commercials
Kiygi Calli, Meltem; Weverbergh, Marcel; Franses, … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 98-110
Persistent link: https://www.econbiz.de/10009846348