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Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van; Dinner, Isaac M.; Neslin, Scott A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
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The impact of an exciting store environment on consumer pleasure and shopping intentions
Holmqvist, Jonas; Lunardo, Renaud - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 117-119
Persistent link: https://www.econbiz.de/10010517005
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Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn; Gijsbrechts, Els; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
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New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
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Consumer responses to combined arousal-inducing stimuli
Das, Gopal; Hagtvedt, Henrik - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 213-215
Persistent link: https://www.econbiz.de/10011490896
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A dirty store is a cost forever : the harmful influence of disorderly retail settings on unethical consumer behavior
Bossuyt, Saar; Van Kenhove, Patrick; De Bock, Tine - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 225-231
Persistent link: https://www.econbiz.de/10011490917
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Are private label users attractive targets for retailer coupons?
Nies, Salome; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
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Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.; Neslin, Scott A.; Luan, Y. Jackie; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
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The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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The impact of the introduction and use of an informational website on offline customer buying behavior
Nierop, Johannes Erjen Maurice van; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 155-165
Persistent link: https://www.econbiz.de/10009238537