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When consumers become project backers : the psychological consequences of participation in crowdfunding
Bitterl, Sally; Schreier, Martin - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 673-685
Persistent link: https://www.econbiz.de/10011956613
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User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
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User-generated versus designer-generated products: A performance assessment at Muji
Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10010098523
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IJRM 2021-2024 : innovation, speed, diversity, let’s push things forward together
Schreier, Martin; Peres, Renana; Schweidel, David; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 807-810
Persistent link: https://www.econbiz.de/10013191767
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Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice
Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 269-275
Persistent link: https://www.econbiz.de/10014316574
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Blockchain meets marketing : opportunities, threats, and avenues for future research
Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10014281888