Extending Lead-User Theory: Antecedents and Consequences of Consumers' Lead Userness
Year of publication: |
2008
|
---|---|
Authors: | Schreier, Martin ; Prügl, Reinhard |
Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 25.2008, 4, p. 331-346
|
Saved in:
Saved in favorites
Similar items by person
-
Schreier, Martin, (2007)
-
Extending lead-user theory: antecedents and consequences of consumers' lead userness
Schreier, Martin, (2008)
-
Schreier, Martin, (2007)
- More ...