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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Dynamic changepoints revisited: an evolving process model of new product sales
Schweidel, David A.
;
Fader, Peter
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 119-124
Persistent link: https://www.econbiz.de/10003866609
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2
A multi-category customer base analysis
Park, Chang Hee
;
Park, Young-hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 266-279
Persistent link: https://www.econbiz.de/10010427995
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3
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
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4
The effects of mobile promotions on customer purchase dynamics
Park, Chang Hee
;
Park, Young-Hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 453-470
Persistent link: https://www.econbiz.de/10011943257
Saved in:
5
Dynamic changepoints revisited: An evolving process model of new product sales
Schweidel, David A.
;
Fader, Peter S.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 119-124
Persistent link: https://www.econbiz.de/10008262300
Saved in:
6
Dynamic changepoints revisited: An evolving process model of new product sales
Schweidel, David A.
;
Fader, Peter S.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 119-125
Persistent link: https://www.econbiz.de/10008895424
Saved in:
7
Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 269-275
Persistent link: https://www.econbiz.de/10014316574
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8
Blockchain meets marketing : opportunities, threats, and avenues for future research
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014281888
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