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You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.; Heath, Timothy B. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
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Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.; Neslin, Scott A.; Luan, Y. Jackie; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
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Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith; Turnbull, Sarah; Viglia, Giampaolo - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
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A dirty store is a cost forever : the harmful influence of disorderly retail settings on unethical consumer behavior
Bossuyt, Saar; Van Kenhove, Patrick; De Bock, Tine - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 225-231
Persistent link: https://www.econbiz.de/10011490917
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Brand activism : does courting controversy help or hurt a brand?
Mukherjee, Sourjo; Althuizen, Niek - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 772-788
Persistent link: https://www.econbiz.de/10012494715
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How income shapes moral judgments of prosocial behavior
Olson, Jenny G.; McFerran, Brent; Morales, Andrea C.; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 120-135
Persistent link: https://www.econbiz.de/10012506521
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What's in a name? : an analysis of the strategic behavior of family firms
Kashmiri, Saim; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 271-280
Persistent link: https://www.econbiz.de/10008664486
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Reaping relational rewards from corporate social responsibility : the role of competitive positioning
Du, Shuili; Bhattacharya, C. B.; Sen, Sankar - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 224-241
Persistent link: https://www.econbiz.de/10003562026
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
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Beating the recession blues : exploring the link between family ownership, strategic marketing behavior and firm performance during recessions
Kashmiri, Saim; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 79-93
Persistent link: https://www.econbiz.de/10010370701