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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
Journal of marketing research : JMR
33
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21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
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European Journal of Operational Research
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Handbook of pricing research in marketing
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Inferring competitive market structure based on a model of interpurchase intervals
Grover, Rajiv
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
1
,
pp. 55-72
Persistent link: https://www.econbiz.de/10001058116
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2
Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing
Kadiyali, Vrinda
;
Sudhir, K.
;
Rao, Vithala R.
- In:
International journal of research in marketing : IJRM ; …
18
(
2001
)
1
,
pp. 161
Persistent link: https://www.econbiz.de/10006182295
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3
The role of network embeddedness across multiple social networks : evidence from mobile social network games
Kim, Hwang
;
Rao, Vithala R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 867-887
Persistent link: https://www.econbiz.de/10013399645
Saved in:
4
Marketing investment decisions in a dynamic duopoly : a model and empirical analysis
Chintagunta, Pradeep K.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10001163881
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