Narrow search
Showing 1 - 10 of 327
Cover Image
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.; Brady, Michael; Leone, Robert P.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Cover Image
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut; Swaminathan, Vanitha - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Cover Image
Not all negative emotions lead to concrete construal
Chowdhry, Nivriti; Winterich, Karen Page; Mittal, Vikas; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 428-430
Persistent link: https://www.econbiz.de/10011428926
Cover Image
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Cover Image
Making sense of numbers : effects of alphanumeric brands on consumer inference
Yan, Dengfeng; Duclos, Rod - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 179-184
Persistent link: https://www.econbiz.de/10009746282
Cover Image
Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme; Urban, Glen L.; Hauser, John R. - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10009746305
Cover Image
Branding in a global marketplace : the mediating effects of quality and self-identity brand signals
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 342-351
Persistent link: https://www.econbiz.de/10009406664
Cover Image
Customer reactions to acquirer-dominant mergers and acquisitions
Thorbjørnsen, Helge; Dahlén, Micael - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 332-341
Persistent link: https://www.econbiz.de/10009406666
Cover Image
Same sound, same preference? : investigating sound symbolism effects in international brand names
Kuehnl, Christina; Mantau, Alexandra - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Cover Image
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.; Geuens, Maggie; Pelsmacker, Patrick de - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 383-394
Persistent link: https://www.econbiz.de/10010223386