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Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Colicev, Anatoli; Kumar, Ashish; O'Connor, Peter - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 100-116
Persistent link: https://www.econbiz.de/10012016493
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Seeing the wood for the trees : how machine learning can help firms in identifying relevant electronic word-of-mouth in social media
Vermeer, Susan A. M.; Araujo, Theo; Bernritter, Stefan F.; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 492-508
Persistent link: https://www.econbiz.de/10012134275
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Making new products go viral and succeed
Nguyen, Hang T.; Chaudhuri, Malika - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
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Recommended for you : the effect of word of mouth on sales concentration
Hervas-Drane, Andres - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 207-218
Persistent link: https://www.econbiz.de/10011337500
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Composing tweets to increase retweets
Jalali, Nima Y.; Papatla, Purushottam - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
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The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska; Özturan, Peren; Verlegh, Peeter - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
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Beyond close vs. distant ties : understanding post-service sharing of information with close, exchange, and hybrid ties
Menon, Kalyani; Ranaweera, Chatura - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 154-169
Persistent link: https://www.econbiz.de/10011816991
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The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
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Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen; Schnittka, Oliver; Sattler, Henrik; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
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The role of social media and brand equity during a product recall crisis : a shareholder value perspective
Hsu, Liwu; Lawrence, Benjamin - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10011490811