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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of retailing
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MSI reports : working paper series
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Journal of marketing research : JMR
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CESifo Working Paper Series
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Report / Marketing Science Institute
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Research policy : policy and management studies of science, technology and innovation
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Research policy : policy, management and economic studies of science, technology and innovation
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Review of marketing research
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Harvard-Business-Manager : das Wissen der Besten
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
2
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
3
Customer satisfaction and loyalty in online and offline environments
Shankar, Venkatesh
;
Smith, Amy K.
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
20
(
2003
)
2
,
pp. 153-176
Persistent link: https://www.econbiz.de/10006169989
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