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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
1,009
Industrial marketing management : the international journal for industrial and high-tech firms
907
The journal of brand management : an international journal
630
SpringerLink / Bücher
456
International journal of production economics
452
The journal of product & brand management
415
Journal of retailing and consumer services
397
The journal of business & industrial marketing
348
International journal of production research
316
European journal of operational research : EJOR
221
Psychology & marketing
181
European journal of marketing : EJM
176
Journal of Product & Brand Management
172
Journal of purchasing and supply management
164
Asia Pacific journal of marketing and logistics
163
Journal of the Academy of Marketing Science
154
Journal of marketing management : MM
151
Journal of strategic marketing
148
Journal of marketing
147
International journal of hospitality management
141
Journal of business-to-business marketing
138
Marketing intelligence & planning
137
Gabler Edition Wissenschaft
133
Journal of marketing communications
133
Tourism management : research, policies, practice
128
Strategic Direction
124
Journal of travel and tourism marketing
119
Springer eBook Collection
107
Transportation research / E : an international journal
104
The IUP journal of brand management : IJBRM
103
International journal of procurement management
102
Journal of operations management
102
Journal of fashion marketing and management
100
Marketing letters : a journal of research in marketing
96
Production and operations management : an international journal of the Production and Operations Management Society
96
Cogent business & management
95
Management science : journal of the Institute for Operations Research and the Management Sciences
95
International marketing review
93
Research
93
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ECONIS (ZBW)
113
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1
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
2
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
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3
Stock price reactions to brand value announcements : magnitude and moderators
Dutordoir, Marie
;
Verbeeten, Frank H. M.
;
De Beijer, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 34-47
Persistent link: https://www.econbiz.de/10010517014
Saved in:
4
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
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5
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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6
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
7
Making sense of numbers : effects of alphanumeric brands on consumer inference
Yan, Dengfeng
;
Duclos, Rod
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 179-184
Persistent link: https://www.econbiz.de/10009746282
Saved in:
8
Branding in a global marketplace : the mediating effects of quality and self-identity brand signals
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 342-351
Persistent link: https://www.econbiz.de/10009406664
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9
Customer reactions to acquirer-dominant mergers and acquisitions
Thorbjørnsen, Helge
;
Dahlén, Micael
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 332-341
Persistent link: https://www.econbiz.de/10009406666
Saved in:
10
Same sound, same preference? : investigating sound symbolism effects in international brand names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
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