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Inferring competitive market structure based on a model of interpurchase intervals
Grover, Rajiv - In: International journal of research in marketing : IJRM ; … 5 (1988) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10001058116
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The role of network embeddedness across multiple social networks : evidence from mobile social network games
Kim, Hwang; Rao, Vithala R. - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 867-887
Persistent link: https://www.econbiz.de/10013399645
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Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing
Kadiyali, Vrinda; Sudhir, K.; Rao, Vithala R. - In: International journal of research in marketing : IJRM ; … 18 (2001) 1, pp. 161
Persistent link: https://www.econbiz.de/10006182295