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Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
Yu, Jie; Goos, Peter; Vandebroek, Martina - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 378-388
Persistent link: https://www.econbiz.de/10009406661
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Models and optimal designs for conjoint choice experiments including a no-choice option
Vermeulen, Bart; Goos, Peter; Vandebroek, Martina - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 94-103
Persistent link: https://www.econbiz.de/10003735955
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The impact of location factors on the attractiveness and optimal space shares of product categories
Campo, K.; Gijsbrechts, E.; Goossens, T.; Verhetsel, A. - In: International journal of research in marketing : IJRM ; … 17 (2000) 4, pp. 255-280
Persistent link: https://www.econbiz.de/10006183556
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Models and optimal designs for conjoint choice experiments including a no-choice option
Vermeulen, Bart; Goos, Peter; Vandebroek, Martina - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 94-103
Persistent link: https://www.econbiz.de/10008065231
Cover Image
Models and optimal designs for conjoint choice experiments including a no-choice option
Vermeulen, Bart; Goos, Peter; Vandebroek, Martina - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 94-104
Persistent link: https://www.econbiz.de/10008883758
Cover Image
Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
Yu, Jie; Goos, Peter; Vandebroek, Martina - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 378-389
Persistent link: https://www.econbiz.de/10009801799