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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
IZA Discussion Papers
55
MPRA Paper
42
Discussion paper series / IZA
32
Journal of business research : JBR
27
Journal of retailing and consumer services
26
CESifo Working Paper
23
Marketing Science
22
Discussion Paper / Tilburg University, Center for Economic Research
21
Discussion paper
19
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18
Physica A: Statistical Mechanics and its Applications
18
Socio-economic review
18
CEPR Discussion Papers
16
Psychology & marketing
15
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14
Working Paper
14
International journal of hospitality management
13
Journal of economic behavior & organization : JEBO
13
Judgment and Decision Making
13
European Journal of Marketing
12
Discussion Paper
11
ERIM Report Series Research in Management
11
Journal of behavioral and experimental economics
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Journal of economic psychology : research in economic psychology and behavioral economics
10
European journal of marketing : EJM
9
Journal of Business Research
9
Journal of behavioral decision making
9
Journal of marketing communications
9
Journal of marketing management : MM
9
Journal of travel and tourism marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Marketing Letters
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Marketing letters : a journal of research in marketing
9
Papers on Economics and Evolution
9
Research Memorandum / Tilburg University, School of Economics and Management
9
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
European journal of operational research : EJOR
8
SSE/EFI Working Paper Series in Economics and Finance
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ECONIS (ZBW)
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1
The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Saini, Yvonne K.
;
Lynch, John G.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 702-705
Persistent link: https://www.econbiz.de/10011597037
Saved in:
2
A simultaneous model of multiple-discrete choices of variety and quantity
Lans, Ralf van der
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 242-257
Persistent link: https://www.econbiz.de/10011882552
Saved in:
3
Age differences in children's happiness from material goods and experiences : the role of
memory
and theory of mind
Chaplin, Lan Nguyen
;
Lowrey, Tina M.
;
Ruvio, Ayalla A.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 572-586
Persistent link: https://www.econbiz.de/10012494696
Saved in:
4
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
5
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
6
Competitive strategies in the motion picture industry : an ABM to study investment decisions
Delre, Sebastiano A.
;
Panico, Claudio
;
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 69-99
Persistent link: https://www.econbiz.de/10011671934
Saved in:
7
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
8
Sharing product harm information : the effects of self-construal and self-relevance
Akpinar, Ezgi
;
Verlegh, Peeter
;
Smidts, Ale
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011882565
Saved in:
9
Reward-scrounging in customer referral programs
Meyners, Jannik
;
Barrot, Christian
;
Becker, Jan U.
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 382-398
Persistent link: https://www.econbiz.de/10011734866
Saved in:
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