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The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Saini, Yvonne K.; Lynch, John G. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 702-705
Persistent link: https://www.econbiz.de/10011597037
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A simultaneous model of multiple-discrete choices of variety and quantity
Lans, Ralf van der - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 242-257
Persistent link: https://www.econbiz.de/10011882552
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Age differences in children's happiness from material goods and experiences : the role of memory and theory of mind
Chaplin, Lan Nguyen; Lowrey, Tina M.; Ruvio, Ayalla A.; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 572-586
Persistent link: https://www.econbiz.de/10012494696
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Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann; Huber, Joel - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
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Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
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Competitive strategies in the motion picture industry : an ABM to study investment decisions
Delre, Sebastiano A.; Panico, Claudio; Wierenga, Berend - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 69-99
Persistent link: https://www.econbiz.de/10011671934
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Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen; Aksehirli, Zeynep; Lackman, Andrew - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
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Sharing product harm information : the effects of self-construal and self-relevance
Akpinar, Ezgi; Verlegh, Peeter; Smidts, Ale - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 319-335
Persistent link: https://www.econbiz.de/10011882565
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Reward-scrounging in customer referral programs
Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 382-398
Persistent link: https://www.econbiz.de/10011734866