Competitive strategies in the motion picture industry : an ABM to study investment decisions
Year of publication: |
March 2017
|
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Authors: | Delre, Sebastiano A. ; Panico, Claudio ; Wierenga, Berend |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 1, p. 69-99
|
Subject: | Competition | Experience goods | Advertising | Word-of-mouth | Agent-based-modeling | Filmwirtschaft | Film industry | Wettbewerbsstrategie | Competitive strategy | Werbung | Virales Marketing | Viral marketing | Wettbewerb |
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