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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel; Jerath, Kinshuk; Kalyanam, Kirthi - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
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Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.; Bijmolt, Tammo H. A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
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Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh; Grewal, Dhruv; Sunder, Sarang; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
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Customer-based execution strategy in a global digital economy
Petersen, J. Andrew; Paulich, Brianna JeeWon; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
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The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
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Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
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When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra; Shehu, Edlira; Clement, Michel - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
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Competitive information, trust, brand cconsideration and sales : two field experiments
Liberali, Guilherme; Urban, Glen L.; Hauser, John R. - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10009746305