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Thinking, feeling, and giving : the effects of scope and valuation on consumer donations
Hasford, Jonathan; Farmer, Adam; Waites, Stacie F. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 435-438
Persistent link: https://www.econbiz.de/10011428931
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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian; Blut, Markus; Evanschitzky, Heiner; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
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Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
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Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van; Dinner, Isaac M.; Neslin, Scott A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
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Competing with co-created products
Cohen-Vernik, Dinah; Pazgal, Amit I.; Syam, Niladri B. - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
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Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B; Marchand, André; Fritze, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
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Unveiling the relationship between the transaction timing, spending and dropout behavior of customers
Glady, Nicolas; Lemmens, Aurélie; Croux, Christophe - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10010517010
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The performance implications of outsourcing customer support to service providers in emerging versus established economies
Raassens, Néomie; Wuyts, Stefan; Geyskens, Inge - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 280-292
Persistent link: https://www.econbiz.de/10010427994