//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer communities do well,...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
97
Markenführung
97
Brand image
66
Markenimage
66
Brand
50
Markenartikel
50
Beziehungsmarketing
47
Relationship marketing
47
Social Web
41
Social web
41
Internet marketing
37
Online-Marketing
37
Advertising effects
33
Theorie
33
Theory
33
Werbewirkung
33
Experiment
24
Viral marketing
23
Virales Marketing
23
Advertising
21
Personality psychology
21
Persönlichkeitspsychologie
21
Einzelhandel
19
Retail trade
19
Marketing management
18
Marketingmanagement
18
Werbung
18
Customer satisfaction
16
Emotion
16
E-commerce
15
Electronic Commerce
15
Kundenzufriedenheit
15
New product development
15
Produktentwicklung
15
Online retailing
14
Online-Handel
14
USA
14
United States
14
more ...
less ...
Online availability
All
Undetermined
219
Type of publication
All
Article
349
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
351
Aufsatz in Zeitschrift
351
Collection of articles of several authors
7
Sammelwerk
7
Language
All
English
351
Author
All
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Pauwels, Koen
6
Clement, Michel
5
Neslin, Scott A.
5
Sattler, Henrik
5
Dekimpe, Marnik G.
4
Grinstein, Amir
4
Mahajan, Vijay
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Haan, Evert de
3
Heitmann, Mark
3
Hennig-Thurau, Thorsten
3
Himme, Alexander
3
Homburg, Christian
3
Horen, Femke van
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lilien, Gary L.
3
Marchand, André
3
Mittal, Vikas
3
Natter, Martin
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Schweidel, David A.
3
Steenkamp, Jan-Benedict E. M.
3
Yildirim, Gokhan
3
Ailawadi, Kusum L.
2
Bowman, Douglas
2
Brown, Brian P.
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
De Angelis, Matteo
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,643
Journal of retailing and consumer services
2,030
Journal of business ethics : JOBE
1,577
SpringerLink / Bücher
1,007
International journal of hospitality management
884
International journal of consumer studies
784
Psychology & marketing
726
The journal of brand management : an international journal
665
Corporate social responsibility and environmental management
618
NBER working paper series
605
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
Technological forecasting & social change : an international journal
528
Working paper / National Bureau of Economic Research, Inc.
503
The journal of product & brand management
500
Cogent business & management
459
Tourism management : research, policies, practice
448
Management science : journal of the Institute for Operations Research and the Management Sciences
445
Journal of Business Ethics
440
NBER Working Paper
439
Asia Pacific journal of marketing and logistics
431
Business strategy and the environment
426
European Journal of Marketing
425
European journal of marketing : EJM
414
Springer eBook Collection
404
Journal of travel and tourism marketing
397
Journal of marketing management : MM
396
Journal of marketing research : JMR
388
Journal of Consumer Marketing
387
Journal of marketing communications
374
Journal of marketing
359
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of the Academy of Marketing Science
349
Journal of fashion marketing and management
337
International journal of contemporary hospitality management
336
Journal of international consumer marketing
335
Journal of retailing
331
Industrial marketing management : the international journal for industrial and high-tech firms
325
Marketing letters : a journal of research in marketing
325
more ...
less ...
Source
All
ECONIS (ZBW)
351
Showing
1
-
10
of
351
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
2
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
3
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
4
Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith
;
Turnbull, Sarah
;
Viglia, Giampaolo
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
Saved in:
5
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
6
Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
Saved in:
7
Consumers' use of brands to reflect their actual and ideal selves on Facebook
Hollenbeck, Candice R.
;
Kaikati, Andrew M.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 395-405
Persistent link: https://www.econbiz.de/10009684892
Saved in:
8
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
9
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
10
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->