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Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.; Kumar, V.; Ramani, Girish - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
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The B2B knowledge gap
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
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How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel; Himme, Alexander; Edeling, Alexander; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
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Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith; Turnbull, Sarah; Viglia, Giampaolo - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
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The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
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Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen; Schnittka, Oliver; Sattler, Henrik; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
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Consumers' use of brands to reflect their actual and ideal selves on Facebook
Hollenbeck, Candice R.; Kaikati, Andrew M. - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 395-405
Persistent link: https://www.econbiz.de/10009684892
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Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen; Aksehirli, Zeynep; Lackman, Andrew - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
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The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska; Özturan, Peren; Verlegh, Peeter - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
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Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia; Webster, Cynthia M. - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 155-175
Persistent link: https://www.econbiz.de/10012506523