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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,499
Journal of retailing and consumer services
2,091
SpringerLink / Bücher
983
International journal of hospitality management
833
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786
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593
Working paper / National Bureau of Economic Research, Inc.
560
Management science : journal of the Institute for Operations Research and the Management Sciences
516
Technological forecasting & social change : an international journal
508
The journal of product & brand management
503
NBER Working Paper
493
Tourism management : research, policies, practice
454
Asia Pacific journal of marketing and logistics
438
European Journal of Marketing
427
European journal of marketing : EJM
425
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
424
Journal of marketing management : MM
417
Journal of travel and tourism marketing
414
Journal of marketing research : JMR
409
Journal of Consumer Marketing
390
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
383
Journal of marketing
373
Journal of marketing communications
369
Journal of retailing
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Springer eBook Collection
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Cogent business & management
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Journal of the Academy of Marketing Science
341
Journal of international consumer marketing
339
Marketing letters : a journal of research in marketing
334
Information systems research : ISR
328
Journal of fashion marketing and management
328
International journal of retail & distribution management
324
International journal of contemporary hospitality management
319
The international review of retail, distribution and consumer research
319
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ECONIS (ZBW)
366
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366
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1
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
2
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
3
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
4
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
5
Brand crises in the digital age : the short- and long-term effects of social media firestorms on consumers and brands
Hansen, Nele
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 557-574
Persistent link: https://www.econbiz.de/10011956595
Saved in:
6
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
7
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
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8
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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9
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André
;
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Saved in:
10
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
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