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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,221
Journal of retailing and consumer services
1,974
NBER working paper series
1,168
Working paper / National Bureau of Economic Research, Inc.
988
NBER Working Paper
825
International journal of consumer studies
774
Finance research letters
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SpringerLink / Bücher
766
International journal of hospitality management
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Psychology & marketing
685
The journal of brand management : an international journal
644
International review of financial analysis
620
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Journal of banking & finance
559
Applied economics
548
Pacific-Basin finance journal
538
Management science : journal of the Institute for Operations Research and the Management Sciences
505
The journal of product & brand management
494
Applied economics letters
477
Discussion paper / Centre for Economic Policy Research
447
International review of economics & finance : IREF
436
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
399
Journal of marketing research : JMR
377
Applied financial economics
362
Research in international business and finance
362
Journal of marketing management : MM
359
Cogent business & management
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of international financial markets, institutions & money
349
Journal of financial economics
348
Journal of travel and tourism marketing
344
Journal of economic behavior & organization : JEBO
343
The journal of finance : the journal of the American Finance Association
340
Tourism management : research, policies, practice
338
Economic modelling
335
IMF Working Papers
331
Journal of marketing
331
Journal of international consumer marketing
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ECONIS (ZBW)
332
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1
Investor sentiment and advertising expenditure
Mian, G. Mujtaba
;
Sharma, Piyush
;
Gul, Ferdinand A.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 611-627
Persistent link: https://www.econbiz.de/10011956600
Saved in:
2
Drivers of the cost of capital : the joint role of non-financial metrics
Himme, Alexander
;
Fischer, Marc
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10010400693
Saved in:
3
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
4
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
5
When white space is more than "burning money" : economic signaling meets visual commercial rhetoric
Pracejus, John W.
;
O'Guinn, Thomas C.
;
Olsen, G. Douglas
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10009779994
Saved in:
6
Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui
;
Park, Jongwon
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
Saved in:
7
Too much of a good thing? : consumer response to strategic changes in brand image
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012063328
Saved in:
8
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
9
Political ideology and brand attachment
Chan, Eugene Y.
;
Ilicic, Jasmina
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 630-646
Persistent link: https://www.econbiz.de/10012152470
Saved in:
10
When brand anthropomorphism alters perceptions of justice : the moderating role of self-construal
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 851-871
Persistent link: https://www.econbiz.de/10011792407
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