Narrow search
Showing 1 - 10 of 325
Cover Image
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily; Bowman, Douglas - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Cover Image
Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André; Hennig-Thurau, Thorsten; Wiertz, Caroline - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
Cover Image
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen; Aksehirli, Zeynep; Lackman, Andrew - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Cover Image
Seeing the wood for the trees : how machine learning can help firms in identifying relevant electronic word-of-mouth in social media
Vermeer, Susan A. M.; Araujo, Theo; Bernritter, Stefan F.; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 492-508
Persistent link: https://www.econbiz.de/10012134275
Cover Image
Making new products go viral and succeed
Nguyen, Hang T.; Chaudhuri, Malika - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Cover Image
Composing tweets to increase retweets
Jalali, Nima Y.; Papatla, Purushottam - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
Cover Image
A multi-stage model of world-of-mouth influence through viral marketing
De Bruyn, Arnaud; Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 151-163
Persistent link: https://www.econbiz.de/10003809028
Cover Image
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi; Moe, Wendy W.; Schweidel, David A. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
Cover Image
The impact of content sentiment and emotionality on content virality
Heimbach, Irina; Hinz, Oliver - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 695-701
Persistent link: https://www.econbiz.de/10011597036
Cover Image
Too much of a good thing? : the unforeseen cost of tags in online retailing
Sepehri, Amir; Duclos, Rod; Haghighi, Nasir - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 336-348
Persistent link: https://www.econbiz.de/10013271752