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Guitart, Ivan A.; González, Jorge; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 471-489

Persistent link: https://www.econbiz.de/10011943264

Ōnishi, Hiroshi; Manchanda, Puneet - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 221-234

Persistent link: https://www.econbiz.de/10009613723

Guitart, Ivan A.; Hervet, Guillaume - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 480-498

Persistent link: https://www.econbiz.de/10011734905

Joo, Mingyu; Wilbur, Kenneth C.; Zhu, Yi - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 508-523

Persistent link: https://www.econbiz.de/10011596857

Ho, Jason Y. C.; Dhar, Tirtha; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 168-179

Persistent link: https://www.econbiz.de/10003885165

Eliashberg, Jehoshua; Hennig-Thurau, Thorsten; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 241-245

Persistent link: https://www.econbiz.de/10011527063

Zamudio, César - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 409-427

Persistent link: https://www.econbiz.de/10011527114

Mathys, Juliane; Burmester, Alexa B.; Clement, Michel - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 428-448

Persistent link: https://www.econbiz.de/10011527120

Osinga, Ernst C.; Zevenbergen, Menno; Zuijlen, Mark W. … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 439-453

Persistent link: https://www.econbiz.de/10012134264

Gijsenberg, Maarten J.; Nijs, Vincent R. - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 232-250

Persistent link: https://www.econbiz.de/10012063325