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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product innovation management : an international publication of the Product Development & Management Association
377
Journal of business research : JBR
325
Industrial marketing management : the international journal for industrial and high-tech firms
210
International journal of innovation management
179
SpringerLink / Bücher
169
International journal of product development : IJPD
155
International journal of production research
127
IEEE transactions on engineering management : EM
116
International journal of production economics
113
Technological forecasting & social change : an international journal
106
Technovation : the international journal of technological innovation, entrepreneurship and technology management
96
Research policy : policy, management and economic studies of science, technology and innovation
93
The journal of business & industrial marketing
86
Journal of retailing and consumer services
85
International journal of technology management : IJTM
79
NBER working paper series
73
R & D management
73
International journal of innovation and technology management
67
Journal of engineering and technology management : JET-M
64
Management science : journal of the Institute for Operations Research and the Management Sciences
62
Technology analysis & strategic management
60
Creativity and innovation management
56
Journal of marketing
54
Research technology management : RTM
54
Research
52
International journal of product lifecycle management : IJPLM
51
International journal of technology marketing : IJTMkt
51
Journal of service management
50
Journal of the Academy of Marketing Science
50
Journal of strategic marketing
49
Journal of open innovation : technology, market, and complexity
48
International journal of project management : the journal of The International Project Management Association
46
The journal of services marketing
45
Working paper / National Bureau of Economic Research, Inc.
44
European journal of operational research : EJOR
43
Springer eBook Collection
43
The service industries journal
43
Journal of marketing management : MM
42
European journal of innovation management
40
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1
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
2
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
3
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
4
Bolstering and restoring feelings of competence via the IKEA effect
Mochon, Daniel
;
Norton, Michael I.
;
Ariely, Dan
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 363-369
Persistent link: https://www.econbiz.de/10009684906
Saved in:
5
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
Saved in:
6
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
7
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
8
You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
9
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
10
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
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