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An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare; De Angelis, Matteo; Pino, Giovanni; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
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The impact of content sentiment and emotionality on content virality
Heimbach, Irina; Hinz, Oliver - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 695-701
Persistent link: https://www.econbiz.de/10011597036
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Recommended for you : the effect of word of mouth on sales concentration
Hervas-Drane, Andres - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 207-218
Persistent link: https://www.econbiz.de/10011337500
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The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska; Özturan, Peren; Verlegh, Peeter - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
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The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon; Huang, Li; Roth, Martin S.; Madden, … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
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Each can help or hurt : negative and positive word of mouth in social network brand communities
Rellilng, Marleen; Schnittka, Oliver; Sattler, Henrik; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 42-58
Persistent link: https://www.econbiz.de/10011490805
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Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert; Hammond, Kathy; Lomax, Wendy - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
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Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily; Bowman, Douglas - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
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Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André; Hennig-Thurau, Thorsten; Wiertz, Caroline - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
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Reward-scrounging in customer referral programs
Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 382-398
Persistent link: https://www.econbiz.de/10011734866