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Learning in retail entry
Yang, Nathan - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 336-355
Persistent link: https://www.econbiz.de/10012288672
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Incentives for learning : how free offers help or hinder motivation
Lee, Yih Hwai; Yeung, Catherine W. M. - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 380-395
Persistent link: https://www.econbiz.de/10013271756
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Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael; Wiegand, Nico; Eggert, Andreas; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
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Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
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Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi; Cui, Xuebin; Sun, Yacheng - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
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Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina; Bijmolt, Tammo H. A.; Maestripieri, … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082
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(Poor) seeing is believing : when direct experience impairs product promotion
Ert, Eyal; Raz, Ornit; Heiman, Amir - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 881-895
Persistent link: https://www.econbiz.de/10011634094
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Understanding the antecedents of collateral learning in new product alliances
Lee, Ruby P.; Johnson, Jean L.; Grewal, Rajdeep - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 192-200
Persistent link: https://www.econbiz.de/10003809038
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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
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Ask or infer? : strategic implications of alternative learning approaches in customization
Fay, Scott; Mitra, Deb; Wang, Qiong - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 136-152
Persistent link: https://www.econbiz.de/10003866614