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Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael; Wiegand, Nico; Eggert, Andreas; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
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Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa; Schuhmacher, Monika C.; Kuester, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
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The impact of adoption timing on new service usage and early disadoption
Prins, Remco; Verhoef, Peter C.; Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 304-313
Persistent link: https://www.econbiz.de/10003906417
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Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina; Bijmolt, Tammo H. A.; Maestripieri, … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082
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Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi; Cui, Xuebin; Sun, Yacheng - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
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The direct and indirect effects of economic wealth on time to take-off
Islam, Towhidul; Meade, Nigel - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 305-318
Persistent link: https://www.econbiz.de/10011882559
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Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh; Talukdar, Debabrata; Kwon, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
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Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.; Frambach, Rudolf T.; Bijmolt, Tammo H. A. - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
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Cross-decision social effects in product adoption and defection decisions
Landsman, Vardit; Nitzan, Irit - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 213-235
Persistent link: https://www.econbiz.de/10012288661
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How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766
Persistent link: https://www.econbiz.de/10011634055