//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Factors influencing the use of...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
289
Konsumentenverhalten
289
Brand management
61
Markenführung
61
Brand image
49
Markenimage
49
Beziehungsmarketing
42
Relationship marketing
42
Brand
41
Markenartikel
41
Theorie
34
Theory
34
Advertising effects
29
Werbewirkung
29
Internet marketing
28
Online-Marketing
28
Experiment
24
Innovation diffusion
24
Innovationsdiffusion
24
Social Web
22
Social web
22
Personality psychology
21
Persönlichkeitspsychologie
21
Advertising
20
Viral marketing
19
Virales Marketing
19
Werbung
19
Einzelhandel
18
New product development
18
Produktentwicklung
18
Retail trade
18
Emotion
15
Customer satisfaction
14
Kundenzufriedenheit
14
Online retailing
14
Online-Handel
14
Distribution channel
13
Innovation
13
Preismanagement
13
Pricing strategy
13
more ...
less ...
Online availability
All
Undetermined
186
Type of publication
All
Article
305
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
307
Aufsatz in Zeitschrift
307
Collection of articles of several authors
6
Sammelwerk
6
Language
All
English
307
Author
All
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Neslin, Scott A.
5
Pauwels, Koen
5
Dekimpe, Marnik G.
4
Stremersch, Stefan
4
Chan, Eugene Y.
3
Gedenk, Karen
3
Geuens, Maggie
3
Grinstein, Amir
3
Haan, Evert de
3
Homburg, Christian
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Lilien, Gary L.
3
Mahajan, Vijay
3
Muller, Eitan
3
Natter, Martin
3
Nguyen, Hang T.
3
Prasad, Ashutosh
3
Sattler, Henrik
3
Ailawadi, Kusum L.
2
Arts, Joep W. C.
2
Campo, Katia
2
Chark, Robin
2
Choi, Jungsil
2
Cornelissen, Gert
2
Cornelißen, Markus
2
Croux, Christophe
2
De Angelis, Matteo
2
Deleersnyder, Barbara
2
Dewitte, Siegfried
2
Diamantopoulos, Adamantios
2
Emrich, Oliver
2
Ewijk, Bernadette J. van
2
Fitzsimons, Gavan J.
2
Forehand, Mark R.
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,056
Journal of retailing and consumer services
1,956
International journal of consumer studies
769
International journal of hospitality management
743
NBER working paper series
732
Psychology & marketing
672
Technological forecasting & social change : an international journal
622
Working paper / National Bureau of Economic Research, Inc.
622
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER Working Paper
541
SpringerLink / Bücher
399
Asia Pacific journal of marketing and logistics
396
The journal of product & brand management
394
European Journal of Marketing
375
Management science : journal of the Institute for Operations Research and the Management Sciences
375
Journal of Consumer Marketing
365
The journal of brand management : an international journal
359
European journal of marketing : EJM
354
Journal of marketing research : JMR
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Cogent business & management
324
Journal of travel and tourism marketing
324
Journal of international consumer marketing
323
Journal of marketing management : MM
312
Tourism management : research, policies, practice
310
Journal of retailing
304
Journal of marketing
301
Marketing letters : a journal of research in marketing
298
Journal of marketing communications
297
Journal of fashion marketing and management
296
International journal of retail & distribution management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
288
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
280
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
276
International journal of contemporary hospitality management
268
Journal of business ethics : JOBE
267
more ...
less ...
Source
All
ECONIS (ZBW)
307
Showing
1
-
10
of
307
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael
;
Wiegand, Nico
;
Eggert, Andreas
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
Saved in:
2
Making a first impression as a start-up : strategies to overcome low initial trust perceptions in digital innovation adoption
Konya-Baumbach, Elisa
;
Schuhmacher, Monika C.
;
Kuester, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012134261
Saved in:
3
The impact of adoption timing on new service usage and early disadoption
Prins, Remco
;
Verhoef, Peter C.
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 304-313
Persistent link: https://www.econbiz.de/10003906417
Saved in:
4
Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina
;
Bijmolt, Tammo H. A.
;
Maestripieri, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082
Saved in:
5
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
6
The direct and indirect effects of economic wealth on time to take-off
Islam, Towhidul
;
Meade, Nigel
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 305-318
Persistent link: https://www.econbiz.de/10011882559
Saved in:
7
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
8
Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.
;
Frambach, Rudolf T.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
Saved in:
9
Cross-decision social effects in product adoption and defection decisions
Landsman, Vardit
;
Nitzan, Irit
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 213-235
Persistent link: https://www.econbiz.de/10012288661
Saved in:
10
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->