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Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui; Park, Jongwon - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
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A conceptual framework of contemporary luxury consumption
Wang, Yajin - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 788-803
Persistent link: https://www.econbiz.de/10013399610
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Who needs a reason to indulge? : happiness following reason-based indulgent consumption
Espinoza Petersen, Francine; Dretsch, Heather Johnson; … - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 170-184
Persistent link: https://www.econbiz.de/10011817016
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Does the devil wear Prada? : luxury product experiences can affect prosocial behavior
Wang, Yajin; John, Deborah Roedder; Griskevicious, Vladas - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 104-119
Persistent link: https://www.econbiz.de/10012506520
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An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare; De Angelis, Matteo; Pino, Giovanni; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
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Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
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Linking marketing capabilities with profit growth
Morgan, Neil A.; Slotegraaf, Rebecca J.; Vorhies, Douglas W. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
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Antecedents and financial impacts of building brand love
Nguyen, Hang T.; Feng, Hui - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
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The interactive effects of product and brand portfolio strategies on brand performance : longitudinal evidence from the U.S. automotive industry
Kirca, Ahmet H.; Randhawa, Praneet; Talay, M. Berk; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 421-439
Persistent link: https://www.econbiz.de/10012288678
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The impact of brand familiarity on online and offline media synergy
Pauwels, Koen; Demirci, Ceren; Yildirim, Gokhan; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 739-753
Persistent link: https://www.econbiz.de/10011634048