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Can branded drugs benefit from generic entry? : the role of detailing and price in switching to non-bioequivalent molecules
Gonzalez, Jorge; Sismeiro, Catarina; Dutta, Shantanu; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 247-260
Persistent link: https://www.econbiz.de/10003793502
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Licensing exchange : insights from the biopharmaceutical industry
Wuyts, Stefan; Dutta, Shantanu - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 273-281
Persistent link: https://www.econbiz.de/10003793511
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Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin; Zhu, Yi; Dutta, Shantanu - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
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Licensing exchange—Insights from the biopharmaceutical industry
Wuyts, Stefan; Dutta, Shantanu - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 273-281
Persistent link: https://www.econbiz.de/10008146841
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Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules
Gonzalez, Jorge; Sismeiro, Catarina; Dutta, Shantanu; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 247-260
Persistent link: https://www.econbiz.de/10008146843
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Licensing exchange—Insights from the biopharmaceutical industry
Wuyts, Stefan; Dutta, Shantanu - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 273-282
Persistent link: https://www.econbiz.de/10008893107
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Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules
Gonzalez, Jorge; Sismeiro, Catarina; Dutta, Shantanu; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 247-261
Persistent link: https://www.econbiz.de/10008893109