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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,438
SpringerLink / Bücher
2,100
Journal of retailing and consumer services
1,982
International journal of hospitality management
800
International journal of consumer studies
793
Psychology & marketing
698
Springer eBook Collection
684
NBER working paper series
604
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Journal of business ethics : JOBE
531
Working paper / National Bureau of Economic Research, Inc.
529
European Journal of Marketing
525
European journal of marketing : EJM
514
Europäische Hochschulschriften / 5
481
Industrial marketing management : the international journal for industrial and high-tech firms
478
Journal of marketing management : MM
462
Management science : journal of the Institute for Operations Research and the Management Sciences
452
NBER Working Paper
450
Asia Pacific journal of marketing and logistics
433
Journal of the Academy of Marketing Science
421
The journal of product & brand management
419
Journal of marketing
418
Technological forecasting & social change : an international journal
416
The journal of brand management : an international journal
412
Journal of marketing research : JMR
394
Gabler Edition Wissenschaft
391
Journal of strategic marketing
391
Springer eBook Collection / Business and Economics
388
Cogent business & management
386
Business strategy and the environment
385
Tourism management : research, policies, practice
383
Journal of travel and tourism marketing
373
Journal of marketing communications
372
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
348
Research
344
Marketing intelligence & planning
342
Marketing letters : a journal of research in marketing
339
Journal of international consumer marketing
334
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ECONIS (ZBW)
374
USB Cologne (EcoSocSci)
3
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1
Whatever people say I am, that's what I am : social labeling as a social
marketing
tool
Cornelissen, Gert
;
Dewitte, Siegfried
;
Warlop, Luk
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10003593750
Saved in:
2
Winning hearts, minds and sales : how
marketing
communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
3
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
4
Special issue on Channel productivity
Bultez, Alain
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
15,5
(
1998
)
Persistent link: https://www.econbiz.de/10004604920
Saved in:
5
Special issue on
marketing
modeling on the threshold of the 21st century
Steenkamp, Jan-Benedict Evangelista
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
17,2/3
(
2000
)
Persistent link: https://www.econbiz.de/10004708815
Saved in:
6
Special issue on competition and
marketing
Heil, Oliver P.
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
18,1/2
(
2001
)
Persistent link: https://www.econbiz.de/10004708817
Saved in:
7
The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong
;
Atuahene-Gima, Kwaku
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
Saved in:
8
Toward an understanding of industry commoditization : its nature and role in evolving
marketing
competition
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 188-197
Persistent link: https://www.econbiz.de/10003987366
Saved in:
9
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
10
Is more always better? : an investigation into the relationship between
marketing
influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
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