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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Analysis of Consumers' Percept...
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Consumer behaviour
289
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Brand management
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Gijsbrechts, Els
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Warlop, Luk
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Verhoef, Peter C.
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Bijmolt, Tammo H. A.
5
Clement, Michel
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Neslin, Scott A.
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Pauwels, Koen
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Dekimpe, Marnik G.
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Keh, Hean Tat
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Lilien, Gary L.
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Natter, Martin
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Prasad, Ashutosh
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Sattler, Henrik
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Ailawadi, Kusum L.
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Campo, Katia
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Chark, Robin
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Choi, Jungsil
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Cornelissen, Gert
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Cornelißen, Markus
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
1,990
Journal of retailing and consumer services
1,932
NBER working paper series
1,110
Working paper / National Bureau of Economic Research, Inc.
937
NBER Working Paper
835
International journal of consumer studies
766
International journal of hospitality management
725
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Applied economics
483
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
SpringerLink / Bücher
382
European Journal of Marketing
374
Journal of Consumer Marketing
365
Discussion paper / Centre for Economic Policy Research
359
The journal of brand management : an international journal
355
Management science : journal of the Institute for Operations Research and the Management Sciences
349
European journal of marketing : EJM
348
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Economics letters
324
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Discussion paper series / IZA
310
Journal of marketing management : MM
307
Cogent business & management
304
Tourism management : research, policies, practice
304
Journal of retailing
303
Journal of marketing communications
296
CESifo working papers
294
Marketing letters : a journal of research in marketing
293
Energy economics
292
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
292
Applied economics letters
289
The international review of retail, distribution and consumer research
289
Technological forecasting & social change : an international journal
285
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ECONIS (ZBW)
289
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1
What can grocery basket data tell us about health consciousness ?
Prasad, Ashutosh
;
Strijnev, Andrei
;
Zhang, Qin
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 301-309
Persistent link: https://www.econbiz.de/10003793552
Saved in:
2
The effect of information about health hazards on demand for frequently purchased commodities
Heiman, Amir
;
Lowengart, Oded
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 310-318
Persistent link: https://www.econbiz.de/10003793554
Saved in:
3
Do social product features have value to consumers?
Auger, Pat
;
Devinney, Timothy Michael
;
Louviere, Jordan J.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
Saved in:
4
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
Saved in:
5
Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
Saved in:
6
The consumer's rent vs. buy decision in the rentailer
Knox, George
;
Eliashberg, Jehoshua
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 125-135
Persistent link: https://www.econbiz.de/10003866612
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7
Ask or infer? : strategic implications of alternative learning approaches in customization
Fay, Scott
;
Mitra, Deb
;
Wang, Qiong
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 136-152
Persistent link: https://www.econbiz.de/10003866614
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8
The proximity effect : the role of inter-item distance on reverse-item bias
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10003822799
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9
Synchrony effects on customers' responses and behaviors
Hornik, Jacob
;
Miniero, Giulia
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 34-40
Persistent link: https://www.econbiz.de/10003822809
Saved in:
10
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Walker Reczek, Rebecca
;
Hofstede, …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
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