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What can grocery basket data tell us about health consciousness ?
Prasad, Ashutosh; Strijnev, Andrei; Zhang, Qin - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 301-309
Persistent link: https://www.econbiz.de/10003793552
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The effect of information about health hazards on demand for frequently purchased commodities
Heiman, Amir; Lowengart, Oded - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 310-318
Persistent link: https://www.econbiz.de/10003793554
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Do social product features have value to consumers?
Auger, Pat; Devinney, Timothy Michael; Louviere, Jordan J. - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 183-191
Persistent link: https://www.econbiz.de/10003809034
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Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert; Hammond, Kathy; Lomax, Wendy - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 215-224
Persistent link: https://www.econbiz.de/10003809041
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Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
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The consumer's rent vs. buy decision in the rentailer
Knox, George; Eliashberg, Jehoshua - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 125-135
Persistent link: https://www.econbiz.de/10003866612
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Ask or infer? : strategic implications of alternative learning approaches in customization
Fay, Scott; Mitra, Deb; Wang, Qiong - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 136-152
Persistent link: https://www.econbiz.de/10003866614
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The proximity effect : the role of inter-item distance on reverse-item bias
Weijters, Bert; Geuens, Maggie; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10003822799
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Synchrony effects on customers' responses and behaviors
Hornik, Jacob; Miniero, Giulia - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 34-40
Persistent link: https://www.econbiz.de/10003822809
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Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj; Walker Reczek, Rebecca; Hofstede, … - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 216-227
Persistent link: https://www.econbiz.de/10003885207