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Time preferences and the pricing of complementary durables and consumables
Ahmadi, Iman; Skiera, Bernd; Lambrecht, Anja; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 813-828
Persistent link: https://www.econbiz.de/10011792403
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Discounting over subjective time : subjective time perception helps explain multiple discounted utility anomalies
Wang, Yitong; Wang, Liangyan; Keller, L. R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 445-448
Persistent link: https://www.econbiz.de/10011428937
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Flying with a net, and without : preventative devices and self-control
Rao, Raghunath Singh; Irwin, Julie Richt; Liu, Zhuping - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 521-543
Persistent link: https://www.econbiz.de/10012494692
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Temporal myopia in sustainable behavior under uncertainty
Wal, Arianne J. van der; Horen, Femke van; Grinstein, Amir - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 378-393
Persistent link: https://www.econbiz.de/10011943223
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Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh; Venkatesh, R.; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
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A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika; Carlson, Jeffrey R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
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Online marketing : when to offer a refund for advanced sales
Wu, Meng; Teunter, Ruud H.; Zhu, Stuart X. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 471-491
Persistent link: https://www.econbiz.de/10012134273
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Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne; Keller, Wiebke; Gedenk, Karen; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
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The proximity effect : the role of inter-item distance on reverse-item bias
Weijters, Bert; Geuens, Maggie; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 2-12
Persistent link: https://www.econbiz.de/10003822799
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Using a semiotic approach to study the consumption of functionally related products
Kehret-Ward, Trudy - In: International journal of research in marketing : IJRM ; … 4 (1988) 3, pp. 187-200
Persistent link: https://www.econbiz.de/10001058104