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The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews
Gerrath, Maximilian H. E. E.; Usrey, Bryan - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 531-548
Persistent link: https://www.econbiz.de/10012939483
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How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep; Becker, Jan-Michael; Klein, Kristina; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
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Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay; Sesé, F. Javier; Krafft, Manfred - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
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Friends with benefits : behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Vries, Eline L. E. de; Fennis, Bob Michaël; Bijmolt, … - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 336-358
Persistent link: https://www.econbiz.de/10011882570
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Cross-decision social effects in product adoption and defection decisions
Landsman, Vardit; Nitzan, Irit - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 213-235
Persistent link: https://www.econbiz.de/10012288661
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Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi; Moe, Wendy W.; Schweidel, David A. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
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A conceptual framework of contemporary luxury consumption
Wang, Yajin - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 788-803
Persistent link: https://www.econbiz.de/10013399610