//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Practitioner papers
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Conjoint analysis
11
Conjoint-Analyse
10
Einzelhandel
9
Retail trade
9
Retailing
9
Consumer behaviour
8
Konsumentenverhalten
8
Theorie
5
Theory
5
Bayes-Statistik
4
Bayesian inference
4
Market research
4
Marktforschung
4
Beziehungsmarketing
3
Brand management
3
Data Mining
3
Data mining
3
Innovation
3
Markenführung
3
Relationship marketing
3
Simulation
3
Big Data
2
Big data
2
Brands
2
Data protection
2
Datenschutz
2
Distribution channel
2
Experimental economics
2
Experimentelle Ökonomik
2
Logit model
2
Logit-Modell
2
Online retailing
2
Online-Handel
2
Preismanagement
2
Pricing strategy
2
Segmentation
2
Vertriebsweg
2
Abwertung
1
Advertising
1
Advertising effects
1
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Language
All
English
22
Author
All
Dekimpe, Marnik G.
3
Goos, Peter
2
Steenkamp, Jan-Benedict E. M.
2
Vandebroek, Martina
2
Adigüzel, Feray
1
Agrawal, Jagdish
1
Bradlow, Eric T.
1
Bremer, Lucas
1
Carlson, Jeffrey R.
1
Deleersnyder, Barbara
1
Ding, Min
1
Dinner, Isaac M.
1
Dong, Songting
1
Draganska, Michaela
1
Ebbes, Peter
1
Eggers, Felix
1
Feinberg, Fred M.
1
Ghosh, Pulak
1
Gielens, Katrijn
1
Gijsbrechts, Els
1
Gupta, Sachin
1
Habel, Johannes
1
Heerde, Harald J. van
1
Heitmann, Mark
1
Huber, Joel
1
Imschloß, Monika
1
Jagpal, Sharan
1
Kakatkar, Chinmay
1
Kamakura, Wagner A.
1
Klapper, Daniel
1
Klarmann, Martin
1
Kostyra, Daniel
1
Kukar-Kinney, Monika
1
Lamey, Lien
1
Li, Shaobo
1
Lin, Yuanfang
1
Michalek, Jeremy J.
1
Natter, Martin
1
Neslin, Scott A.
1
Papalambros, Panos Y.
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International Journal of Retail & Distribution Management
494
Journal of retailing and consumer services
105
European Journal of Marketing
102
Marketing Science
86
European journal of operational research : EJOR
68
Journal of business research : JBR
65
Journal of Consumer Marketing
60
Journal of Product & Brand Management
54
Conjoint measurement : methods and applications
52
Strategic Direction
52
Journal of retailing
49
Marketing Intelligence & Planning
49
Journal of Fashion Marketing and Management: An International Journal
47
Human Resource Management International Digest
42
Management Science
36
International Marketing Review
35
Journal of Services Marketing
35
IMF Staff Country Reports
34
International Journal of Bank Marketing
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
IMF Working Papers
31
SpringerLink / Bücher
29
International journal of retail & distribution management
28
Journal of business economics : JBE
28
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing research : JMR
27
The international review of retail, distribution and consumer research
27
MPRA Paper
24
Manufacturing & service operations management : M & SOM
23
Economics Papers from University Paris Dauphine
21
IZA Discussion Papers
21
International Journal of Physical Distribution & Logistics Management
21
European journal of marketing : EJM
20
Journal of Historical Research in Marketing
20
Conjoint measurement : methods and applications ; with 91 tables
19
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
19
Europäische Hochschulschriften / 5
19
Management Decision
19
Post-Print / HAL
19
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.
;
Jagpal, Sharan
;
Gupta, Sachin
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
Saved in:
2
Who is the winner in an industry of innovation?
Lin, Yuanfang
;
Pazgal, Amit I.
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012506516
Saved in:
3
Hybrid individualized two-level choice-based conjoint (HIT-CBC): a new method for measuring preference structures with many attribute levels
Eggers, Felix
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 108-118
Persistent link: https://www.econbiz.de/10003866607
Saved in:
4
A simple mechanism to incentive-align conjoint experiments
Dong, Songting
;
Ding, Min
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10003960736
Saved in:
5
Enhancing marketing with engineering : optimal product line design for heterogeneous markets
Michalek, Jeremy J.
;
Ebbes, Peter
;
Adigüzel, Feray
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009007254
Saved in:
6
Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity
Yu, Jie
;
Goos, Peter
;
Vandebroek, Martina
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 378-388
Persistent link: https://www.econbiz.de/10009406661
Saved in:
7
Decomposing the effects of online customer reviews on brand, price, and product attributes
Kostyra, Daniel
;
Reiner, Jochen
;
Natter, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011490792
Saved in:
8
Models and optimal designs for conjoint choice experiments including a no-choice option
Vermeulen, Bart
;
Goos, Peter
;
Vandebroek, Martina
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 94-103
Persistent link: https://www.econbiz.de/10003735955
Saved in:
9
Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
Saved in:
10
The metric quality of full-profile judgments and the number-of-attribute-levels effect in conjoint analysis
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10001163882
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->