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Gender orientation and retail atmosphere : effects on value perception
Borges, Adilson; Babin, Barry J.; Spielmann, Nathalie - In: International journal of retail & distribution management 41 (2013) 7, pp. 498-511
Persistent link: https://www.econbiz.de/10009770722
Cover Image
Gender orientation and retail atmosphere: effects on value perception
Borges, Adilson; Babin, Barry J.; Spielmann, Nathalie - In: International journal of retail & distribution management 41 (2013) 7, pp. 498-511
Persistent link: https://www.econbiz.de/10010138638
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Buying association and its impact on promotional utility
Borges, Adilson; Cliquet, Gérard; Fady, André - In: International journal of retail & distribution management 33 (2005) 5, pp. 343-352
Persistent link: https://www.econbiz.de/10006425623