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Engaging the customer with augmented reality and employee services to enhance equity and loyalty

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Augmented reality in retail : a systematic review of research foci and future research agenda

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Augmented reality in online retailing : a systematic review and research agenda

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How the COVID-19 pandemic may accelerate millennials' adoption of augmented reality

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Virtual shopping : segmenting consumer attitudes towards augmented reality as a shopping tool

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Exploring the role of augmented reality in online impulse behaviour

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