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Development of a scale to measure gamer experiences in sport video games
Leng, Ho Keat; Pyun, Do Young - In: International journal of sport management and marketing … 18 (2018) 5, pp. 417-429
Persistent link: https://www.econbiz.de/10011989454
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Sport pro = Twitter pro? : how soccer stars use Twitter at the height of their career
Grimmer, Christoph G.; Clavio, Galen - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 161-183
Persistent link: https://www.econbiz.de/10012059508
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Gender differences on the effect of CSR engagement on team attitude and loyalty : a case study of a professional soccer club in Korea
Kim, Ki Tak; Kwak, Dae Hee; Babiak, Kathy - In: International journal of sport management and marketing … 16 (2015) 1/2, pp. 92-111
Persistent link: https://www.econbiz.de/10011550867
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Key factors for ensuring performance and attracting practitioners to small sport clubs
Musso, Fabio; Richelieu, André; Francioni, Barbara - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 352-370
Persistent link: https://www.econbiz.de/10012168843
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Enabling process of e-WOM and self-image congruence in Facebook page : a case study of passionate partisanship in the Thai professional soccer team
Thongchai Srivardhana - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 425-446
Persistent link: https://www.econbiz.de/10012168858
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Innovative methodology to identify sport fan behaviours in a newly emerging market : an ethnographic photo-journaling in the Colombian soccer games
Park, Sung-Bae Roger; Choi, Joon-Seo Andrew - In: International journal of sport management and marketing … 17 (2017) 3, pp. 145-161
Persistent link: https://www.econbiz.de/10011849686
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Investigating the effect of brand identity and character on brand loyalty of football team fans
Keshtidar, Mohammad; Sahebkaran, MohammadAli; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 105-115
Persistent link: https://www.econbiz.de/10011884677
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Hashmoney: exploring Twitter hashtag use as a secondary ticket market price determinant
O'Hallarn, Brendan; Shapiro, Stephen L.; Pegoraro, Ann - In: International journal of sport management and marketing … 18 (2018) 3, pp. 199-219
Persistent link: https://www.econbiz.de/10011884698
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"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina; Zare, Fateme; Desbordes, Michel; … - In: International journal of sport management and marketing … 23 (2023) 5, pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
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The effect of perceived CSR on team identification and team loyalty in professional football in Korea
Park, Jongchul; Kerr, Shane; Kim, Il-Gwang - In: International journal of sport management and marketing … 18 (2018) 6, pp. 535-554
Persistent link: https://www.econbiz.de/10011989768