Sport pro = Twitter pro? : how soccer stars use Twitter at the height of their career
Christoph G. Grimmer, Galen Clavio
| Year of publication: |
2019
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|---|---|
| Authors: | Grimmer, Christoph G. ; Clavio, Galen |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 19.2019, 3/4, p. 161-183
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| Subject: | Twitter | content analysis | soccer | social media | Champions League | Bayern Munich | Borussia Dortmund | Fußball | Football | Social Web | Social web | Profisport | Professional sports | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2019.099782 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012059508