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Unique marketing challenges at the frontiers of technology : an integrated perspective
Uslay, Can; Malhotra, Naresh K.; Citrin, Alka V. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 8-30
Persistent link: https://www.econbiz.de/10002207016
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Technology transformation and purposed play : model development and implications for high tech product development
Quey, Timothy M.; Malhotra, Naresh K. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 62-87
Persistent link: https://www.econbiz.de/10002207298
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Technology transformation and purposed play: Model development and implications for high tech product development
Quey, Timothy M.; Malhotra, Naresh K. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 62-87
Persistent link: https://www.econbiz.de/10006962102
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Unique marketing challenges at the frontiers of technology: An integrated perspective
Uslay, Can; Malhotra, Naresh K.; Citrin, Alka V. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 8-30
Persistent link: https://www.econbiz.de/10006962105
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Editorial: The marketing of technology oriented products and services: An integration of marketing and technology
Malhotra, Naresh K.; Citrin, Alka V.; Shainesh, G. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10006962106
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Marketing of technology oriented products and services
Malhotra, Naresh K. (contributor) - In: International journal of technology management : IJTM Vol. 28, nr. 1 (2004)
Persistent link: https://www.econbiz.de/10004832804