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Buying a product for an anticipated consumption situation : observation of high- and low-involved wine buyers in a retail store
Hirche, Martin; Bruwer, Johan - In: International journal of wine business research : IJWBR 26 (2014) 4, pp. 295-318
Persistent link: https://www.econbiz.de/10010462622
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Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.; Herbst, Frikkie; Bruwer, Johan - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
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Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market
Bruwer, Johan; Buller, Courtney; Saliba, Anthony John; … - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 97-119
Persistent link: https://www.econbiz.de/10010387280
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Region of origin as choice factor : wine knowledge and wine tourism involvement influence
Famularo, Biagio; Bruwer, Johan; Li, Elton - In: International journal of wine business research : IJWBR 22 (2010) 4, pp. 362-385
Persistent link: https://www.econbiz.de/10008778599