Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market
Johan Bruwer; Courtney Buller; Anthony John Saliba and Elton Li
| Year of publication: |
2014
|
|---|---|
| Authors: | Bruwer, Johan ; Buller, Courtney ; Saliba, Anthony John ; Li, Elton |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 26.2014, 2, p. 97-119
|
| Subject: | Japan | Consumer behaviour | Survey research | Scale development/testing | Brand loyalty | Country-of-origin | COO | Meta-analysis | Wine market | Konsumentenverhalten | Wein | Wine | Herkunftsbezeichnung | Designation of origin | Markentreue |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387280