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~isPartOf:"International marketing review"
~person:"Akhtar, Nadeem"
~person:"Castellano, Sylvaine"
~person:"Christodoulides, George"
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Brand image
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Markenimage
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Brand management
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Consumer behaviour
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Akhtar, Nadeem
Castellano, Sylvaine
Christodoulides, George
Magnusson, Peter
4
Westjohn, Stanford A.
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Zdravkovic, Srdan
4
Diamantopoulos, Adamantios
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Fetscherin, Marc
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Ge, Jiaye
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International marketing review
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of product & brand management
2
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
4
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1
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
2
Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George
;
Cadogan, John W.
;
Veloutsou, …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
Saved in:
3
Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim
;
Battisti, Enrico
;
Akhtar, Nadeem
;
Ahmad, …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
Saved in:
4
When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance : a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee
;
Partouche, Judith
;
Khelladi, Insaf
- In:
International marketing review
40
(
2023
)
5
,
pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118
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