//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~person:"Butt, Muhammad Mohsin"
~person:"Castellano, Sylvaine"
~person:"Christodoulides, George"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Markenimage - Konzeptualisieru...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Brand management
3
Markenführung
3
Cross-national
2
Aaker
1
Affective states
1
Associations
1
Attitude toward a brand
1
Attitude toward fit in a cause–brand alliance
1
Awareness
1
Brand
1
Brand equity
1
COVID-19
1
Cause familiarity
1
Cause-brand alliances
1
Comparison
1
Consumer-based brand equity
1
Consumer-based halal brand equity
1
Coronavirus
1
Halal markets
1
Internet
1
Internet marketing
1
Internet users
1
Islam
1
Islamic
1
Islamisch
1
Loyalty
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Meinung
1
Messung
1
Multinational companies
1
Multinationales Unternehmen
1
Muslim consumers
1
Muslime
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Butt, Muhammad Mohsin
Castellano, Sylvaine
Christodoulides, George
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Diamantopoulos, Adamantios
2
Fetscherin, Marc
2
Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Moon, Byeong-joon
2
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Ampuero-Canellas, Olga
1
Andéhn, Mikael
1
Ang, Tyson
1
Arli, Denni
1
Babin, Barry J.
1
Baier, Daniel
1
Balabanis, George
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Battisti, Enrico
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
1
Brand, Benedikt
1
Bravo Velázquez, Alberto
1
Brecic, Ružica
1
Cadogan, John W.
1
Cakici, N. Meltem
1
Chu, Kyounghee
1
Chuang, Cheng-Min
1
Chun, Eunha
1
Cleveland, Mark
1
Cowan, Kirsten
1
D'Antone, Simona
1
more ...
less ...
Published in...
All
International marketing review
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of product & brand management
2
Asian Academy of Management journal : AAMJ
1
Business strategy and the environment
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Islamic marketing : JIMA
1
Journal of Product & Brand Management
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of marketing for higher education
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
2
Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George
;
Cadogan, John W.
;
Veloutsou, …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
Saved in:
3
MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
4
When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance : a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee
;
Partouche, Judith
;
Khelladi, Insaf
- In:
International marketing review
40
(
2023
)
5
,
pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->