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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn; Pelsmacker, Patrick de - In: International marketing review 26 (2009) 6, pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
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Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 28 (2011) 3, pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
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Consumer buying motives and attitudes towards organic food in two emerging markets : China and Brazil
Thøgersen, John; Barcellos, Marcia Dutra de; Perin, … - In: International marketing review 32 (2015) 3/4, pp. 389-413
Persistent link: https://www.econbiz.de/10011342716
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Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco - In: International marketing review 39 (2022) 1, pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
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Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 39 (2022) 2, pp. 207-241
Persistent link: https://www.econbiz.de/10013396173