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Douglas, Susan P.
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International marketing review
Legends in marketing
11
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8
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5
International Marketing Review
5
Journal of business research : JBR
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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International marketing ; Vol. 1
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Japan and the World Economy
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Journal of Consumer Research
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Behavioral models for market analysis : foundations for marketing action
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California management review
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Does marketing need reform? : fresh perspectives on the future
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing ; Vol. V
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1
Contextual and cultural factors underlying Americanization
Craig, C. S.
;
Douglas, Susan P.
;
Bennett, Aronte
- In:
International marketing review
26
(
2009
)
1
,
pp. 90-109
Persistent link: https://www.econbiz.de/10009522650
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2
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. S.
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-162
Persistent link: https://www.econbiz.de/10009242900
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3
On the use of "borrowed" scales in cross-national research: A cautionary note
Douglas, Susan P.
;
Nijssen, Edwin J.
- In:
International marketing review
20
(
2003
)
6
,
pp. 621-642
Persistent link: https://www.econbiz.de/10006251181
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4
Contextual and cultural factors underlying Americanization
Craig, C.Samuel
;
Douglas, Susan P.
;
Bennett, Aronte
- In:
International marketing review
26
(
2009
)
1
,
pp. 90
Persistent link: https://www.econbiz.de/10008170281
Saved in:
5
Conducting international marketing research in the twenty-first century
Craig, C.Samuel
;
Douglas, Susan P.
- In:
International marketing review
18
(
2001
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10006278336
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6
Number 2 - Viewpoint - Competing in the next millennium: Challenges facing international marketers
Douglas, Susan P.
;
Craig, C.Samuel
- In:
International marketing review
16
(
1999
)
2-3
,
pp. 99-107
Persistent link: https://www.econbiz.de/10006297994
Saved in:
7
Beyond national culture: implications of cultural dynamics for consumer research
Craig, C.Samuel
;
Douglas, Susan P.
- In:
International marketing review
23
(
2006
)
3
,
pp. 322
Persistent link: https://www.econbiz.de/10007260287
Saved in:
8
Beyond national culture: implications of cultural dynamics for consumer research
Craig, C.Samuel
;
Douglas, Susan P.
- In:
International marketing review
23
(
2006
)
2-3
,
pp. 322
Persistent link: https://www.econbiz.de/10007264334
Saved in:
9
The role of context in assessing international marketing opportunities
Douglas, Susan P.
;
Craig, C. Samuel
- In:
International marketing review
28
(
2011
)
2
,
pp. 150-163
Persistent link: https://www.econbiz.de/10008995507
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