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The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon; Lee, Lee W.; Oh, Chang Hoon - In: International marketing review 32 (2015) 5, pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
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Brand identity documentation : a cross-national examination of identity standards manuals
Jordá-Albiñana, Begoña; Ampuero-Canellas, Olga; … - In: International marketing review 26 (2009) 2, pp. 172-197
Persistent link: https://www.econbiz.de/10009522637
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A qualitative approach to understanding brand image in an international context : insights from Croatia and Serbia
Brecic, Ružica; Filipovic, Jelena; Gorton, Matthew; … - In: International marketing review 30 (2013) 4, pp. 275-296
Persistent link: https://www.econbiz.de/10009774278
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Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.; Nam, Hyojin; Swanepoel, Danielle - In: International marketing review 40 (2023) 6, pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
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How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy; Kuanr, Abhisek; Malhotra, … - In: International marketing review 40 (2023) 6, pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
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Influence of country image on country brand equity : application to higher education services
Herrero-Crespo, Ángel; San Martín, Héctor; Garcia de … - In: International marketing review 33 (2016) 5, pp. 691-714
Persistent link: https://www.econbiz.de/10011620307
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Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem; Shukla, Paurav - In: International marketing review 34 (2017) 3, pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
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From international travelling consumer to place ambassador : connecting place image to tourism satisfaction and post-visit intentions
De Nisco, Alessandro; Papadopoulos, Nicolas G.; Elliot, … - In: International marketing review 34 (2017) 3, pp. 425-443
Persistent link: https://www.econbiz.de/10011709263
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel; Belk, Russell W. - In: International marketing review 34 (2017) 4, pp. 480-497
Persistent link: https://www.econbiz.de/10011760489