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International marketing
132
Internationales Marketing
132
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
26
Markenführung
26
Marketing management
25
Marketingmanagement
25
Brand image
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Markenimage
23
Multinationales Unternehmen
23
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Kulturelle Identität
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Welt
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International market entry
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Internationaler Markteintritt
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Unternehmenserfolg
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Globalisierung
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Herkunftsbezeichnung
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National culture
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Resource-based view
10
Ressourcenorientierter Ansatz
10
Strategic management
10
Strategisches Management
10
Cross-cultural management
9
Interkulturelles Management
9
Export
8
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128
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128
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3
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1
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Language
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English
132
Author
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Papadopoulos, Nicolas G.
4
Shoham, Aviv
4
Vrontis, Demetris
4
Cleveland, Mark
3
Gnizy, Itzhak
3
Hadjielias, Elias
3
Leonidou, Leonidas C.
3
Mooij, Marieke K. de
3
Samiee, Saeed
3
Slater, Stephanie
3
Sousa, Carlos M. P.
3
Tarba, Shlomo Yedidia
3
Thrassou, Alkis
3
Zahoor, Nadia
3
Andriopoulos, Constantine
2
Barnes, Bradley R.
2
Brewer, Paul
2
Cadogan, John W.
2
Calantone, Roger J.
2
Christofi, Michael
2
Chung, Henry F. L.
2
Craig, C. S.
2
Del Giudice, Manlio
2
Fastoso, Fernando
2
Ghauri, Pervez N.
2
Griffith, David A.
2
Guzman, Francisco
2
He, Xinming
2
Japutra, Arnold
2
Jean, Ruey-Jer Bryan
2
Jeong, Insik
2
Katsikeas, Constantine S.
2
Khan, Zaheer
2
Kim, Daekwan
2
Kvasova, Olga
2
Magnusson, Peter
2
Miller, Chip E.
2
Mitręga, Maciej
2
Monkhouse, Lien Le
2
Oh, Chang Hoon
2
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International marketing review
SpringerLink / Bücher
1,442
Gabler Edition Wissenschaft
327
Springer eBook Collection / Business and Economics
317
Springer eBook Collection
301
Europäische Hochschulschriften / 5
228
Research
228
Lehrbuch
187
Text + Kritik : Zeitschrift für Literatur
161
Suhrkamp-Taschenbuch Wissenschaft
139
Edition Suhrkamp
132
Journal of international marketing
122
The annals of the American Academy of Political and Social Science
122
Journal of global marketing
111
Journal of business research : JBR
104
Schriften des Vereins für Socialpolitik, Gesellschaft für Wirtschafts- und Sozialwissenschaften
102
essentials
99
Gabler Research
96
Fischer
94
Hamburger Schriften zur Marketingforschung
92
Rororo
92
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
91
Comparativ : C ; Zeitschrift für Globalgeschichte und vergleichende Gesellschaftsforschung
90
Sage focus editions
90
Informationen zur Deutschdidaktik : ide ; Zeitschrift für den Deutschunterricht in Wissenschaft und Schule
86
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
84
Innovatives Markenmanagement
82
Neue betriebswirtschaftliche Forschung : Nbf
78
Edward Elgar E-Book Archive
73
Geschichte und Gesellschaft : Zeitschrift für historische Sozialwissenschaft
73
Annals of operations research
71
Schriftenreihe Studien zum Konsumentenverhalten
71
Ästhetik & Kommunikation
71
DUV / Wirtschaftswissenschaft
70
Gabler-Edition Wissenschaft
67
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
International journal of the sociology of language : IJSL
63
Schriften zu Marketing und Management
63
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
61
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ECONIS (ZBW)
132
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1
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132
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1
How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
Saved in:
2
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
Leonidou, Leonidas C.
;
Barnes, Bradley R.
;
Spyropoulou, …
- In:
International marketing review
27
(
2010
)
5
,
pp. 491-518
Persistent link: https://www.econbiz.de/10008906892
Saved in:
3
Immigrant employee effects in international strategy : an expoloratory study of international service firms
Chung, Henry F. L.
;
Enderwick, Peter
; …
- In:
International marketing review
27
(
2010
)
6
,
pp. 652-675
Persistent link: https://www.econbiz.de/10008778773
Saved in:
4
Comparative, cross-cultural, and cross-national research : a comment on good and bad practice
Cadogan, John
- In:
International marketing review
27
(
2010
)
6
,
pp. 601-605
Persistent link: https://www.econbiz.de/10008778783
Saved in:
5
Interpreting interrelations across multiple levels in HGLM models : an application in international marketing research
Tasoluk, Burcu
;
Droge, Cornelia
;
Calantone, Roger J.
- In:
International marketing review
28
(
2011
)
1
,
pp. 34-56
Persistent link: https://www.econbiz.de/10009008197
Saved in:
6
Evaluating the green advertising practices of international firms : a trend analysis
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
International marketing review
28
(
2011
)
1
,
pp. 6-33
Persistent link: https://www.econbiz.de/10009008198
Saved in:
7
The implementation of international advertising strategies : an exploratory study in Latin America
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
International marketing review
29
(
2012
)
3
,
pp. 313-335
Persistent link: https://www.econbiz.de/10009569998
Saved in:
8
International marketing theory, strategy and implementation : insights from Latin America
Fastoso, Fernando
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009570006
Saved in:
9
Korean international joint ventures : how the exchange climate affects tacit knowledge transfer from foreign parents
Park, Chansoo
;
Vertinsky, Ilan B.
;
Lee, Chol
- In:
International marketing review
29
(
2012
)
2
,
pp. 151-174
Persistent link: https://www.econbiz.de/10009570015
Saved in:
10
Marketing in non-profit organizations : an international perspective
Dolnicar, Sara
;
Lazarevski, Katie
- In:
International marketing review
26
(
2009
)
3
,
pp. 275-291
Persistent link: https://www.econbiz.de/10009522604
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