International and global marketing : concepts and cases
Taylor W. Meloan ...
| Alternative title: | International & global marketing |
|---|---|
| Year of publication: |
1998 ; 2. ed.
|
| Other Persons: | Meloan, Taylor W. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : Irwin McGraw-Hill |
| Subject: | Internationales Marketing | Aufsatzsammlung | Fallstudiensammlung | Exportmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 439 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Nebent.: International & global marketing |
| ISBN: | 0-256-21894-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004367451