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Country-of-origin and brand effects on consumers' evaluations of cruise lines
Ahmed, Zafar U.; Johnson, James P.; Ling, Chew Pei; … - In: International marketing review 19 (2002) 2-3, pp. 279-302
Persistent link: https://www.econbiz.de/10006259682
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Country-of-origin and brand effects on consumers' evaluations of cruise lines
Ahmed, Zafar U.; Johnson, James P.; Ling, Chew Pei; … - In: International marketing review 19 (2002) 2-3, pp. 279-302
Persistent link: https://www.econbiz.de/10006264984
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Does country of origin matter for low-involvement products?
Ahmed, Zafar U.; Johnson, James P.; Yang, Xia; Fatt, … - In: International marketing review 21 (2004) 1, pp. 102
Persistent link: https://www.econbiz.de/10006248701
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Number 3 - Legal issues affecting international marketing strategy development - Legal issues associated with international Internet marketing
Ford, John B.; Zugelder, Michael T.; Flaherty, Theresa B.; … - In: International marketing review 17 (2000) 2-3, pp. 253-271
Persistent link: https://www.econbiz.de/10006285483
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Enhancing servitization by international consumer integration : the influence of open innovation and co-creation
Abu Farha, Allam K.; Al-Kwifi, Osama Sam; Sakka, Georgia; … - In: International marketing review 40 (2023) 4, pp. 774-797
Persistent link: https://www.econbiz.de/10014469954
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Dynamics of the termination of global alliances : probing the past, analyzing the present and defining the frontiers for future research
Parameswar, Nakul; Dhir, Sanjay; Khoa T. Tran; Galati, … - In: International marketing review 39 (2022) 5, pp. 1093-1121
Persistent link: https://www.econbiz.de/10013455456