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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George; Cadogan, John W.; Veloutsou, … - In: International marketing review 32 (2015) 3/4, pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
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Guest editorial: advancing research on global luxury consumption
Christodoulides, George; Michaelidou, Nina - In: International marketing review 39 (2022) 2, pp. 145-148
Persistent link: https://www.econbiz.de/10013396155
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Special issue: global luxury consumption
Christodoulides, George (ed.); Michaelidou, Nina (ed.) - 2022
Persistent link: https://www.econbiz.de/10013396187
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Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra; Christodoulides, George; Guzman, … - In: International marketing review 39 (2022) 2, pp. 371-394
Persistent link: https://www.econbiz.de/10013396202