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The effect of response scale type on cross-culture construct measures : an empirical example using Hall's concept of context
Reardon, James; Miller, Chip E. - In: International marketing review 29 (2012) 1, pp. 24-53
Persistent link: https://www.econbiz.de/10009514741
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The effect of COO on retail buyers’ propensity to trial new products
Reardon, James; Vianelli, Donata; Miller, Chip E. - In: International marketing review 34 (2017) 2, pp. 311-329
Persistent link: https://www.econbiz.de/10011674264
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The effect of response scale type on cross-cultural construct measures: An empirical example using Hall's concept of context
Reardon, James; Miller, Chip - In: International marketing review 29 (2012) 1, pp. 24-54
Persistent link: https://www.econbiz.de/10009835888
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An empirical inquiry into international expansion of US retailers
Vida, Irena - In: International marketing review 17 (2000) 4-5, pp. 454
Persistent link: https://www.econbiz.de/10006283230